Shoe size converter

Quick verdict: wrong size is the number-one reason rep orders disappoint, because rep lasts can run differently from retail. Convert between US, UK, EU, CN and — most importantly — foot length in centimeters, which never lies. Pick your known size to see all equivalents, then confirm with us against the specific shoe before ordering.

Why foot length is the only number that matters

Every sizing system — US, UK, EU, CN — is just a label, and labels drift between brands and between rep factories. Foot length in centimeters is the physical truth, which is why every serious sizing conversation starts there. Measure your longer foot (most people have one slightly bigger) while standing, heel against a wall, and mark the tip of your longest toe. That centimeter figure is what we match against the specific shoe's factory chart, because an AJ4 and a Yeezy and a New Balance can each convert that same foot length to a slightly different tag size.

The practical workflow is simple: measure once, remember your cm, and give us that number along with the model you want. We then confirm the exact tag size for that shoe before ordering, rather than guessing from your usual retail size. This one habit eliminates the vast majority of sizing returns, which matter even more when a return crosses an international border.

A note on width and fit

Length is the main variable, but some silhouettes run narrow or wide. If you know you have wide feet or have struggled with a particular model's fit before, tell us — for some shoes we will suggest going up half a size, and for others the standard conversion is fine. The converter gets you the baseline; the conversation handles the edge cases.

Sizing FAQ